Bachelor of Business Marketing
Bachelor of Business Marketing
This is a specialized marketing degree – not just another business degree with a marketing focus. Students will learn about consumer negotiation, the scientific laws of brand growth, and develop the practical skills that students will need to become a marketing manager. You will learn from industry professionals in market research and consumer behavior, pricing and placement strategies, and the world of marketing and integrated communications. Throughout your studies of the Bachelor of Business Marketing you will have able to identify the influences of consumer behavior, marketing research, marketing communication, marketing Planning and strategies. Business Marketing classes will include the following courses:
- Accounting and Society
- Principles of Marketing
- International Marketing
- Marketing Research
- Strategic Marketing Management
- Negotiation Management
- Political Marketing
Marketing is about providing value to organizations and consumers with creativity, innovation, knowledge and leadership. This program will develop your understanding of fundamental marketing principles, while also giving you a strong business base. You will also learn about how to do market researching, planning and delivering a marketing strategy for your company or clients. You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation and positioning strategies, as well as operational marketing. You will have the opportunity to test your skills and knowledge in a simulated environment and take a marketing plan from concept to implementation.
Students are normally expected to to do learning and assessment activities (such as attending lectures, and assigned textbook readings. The student workload for some subjects may vary from these norms as a result of approved course design. Courses in general are assessed separately using a mixture of writing examinations, coursework, presentations and projects.
Marketing has a pivotal role in business strategy. Every sector of the economy recruits marketing graduates. Students with studies in marketing find rewarding work in services marketing, public relations, advertising, product/brand management, market research and analysis, sales, direct marketing and international marketing.
If you need further information about this program we encourage you to contact our receptionist office who can assess you and direct you to the right person. To do so, you can contact us on : www.al-edu.com/contact/
Bachelor of Business Management
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Admission Requirements
Testimonial
“FROM OUR START, WE DECIDED TO FOCUS ON APPLIED METHODS IN OUR CURRICULUM ..AND THAT’S WHY WE REACH TO WHO WE ARE RIGHT NOW ! “
DR. AHMED SAYED
CHAIRMAN OF THE BOARD OF TRUSTEES
“...I chose Al-Nasser University because of the advanced curriculum the university provides, the excellent academic staff, and the good reputation the university has. ”
Amir Saleh, Bachelor of Business Management
“ ...Al-Nasser University curriculum covers what the marketplace requires. ”
Ahmed Shayef, Bachelor of Business Accounting
“ ..Marketing is the fundamental of every product’s success..”
Adam Al-tharhani, Bachelor of Business Marketing
“ I like studying Business Information Systems since it’s the only the path that integrate between management science and computer science ”
Mohammad Al-Mohammadi, Bachelor of Business Information Systems
“ We have few numbers of managers who are specialized in hospital management field …”
Taqiya Al-Haymi, Bachelor of Hospital Management
“ Health and Society degree program is very unique ! … this field covers many issues...from little small cell in human body to the society that we live it. ”
Asm’a Al-motahar, Bachelor of Health & Society
“ What makes Medical Laboratory so exceptional is the practical side of it .. not like back in school where we used to memorize with no practice.”
Zaynab Al-Mohamadi, Bachelor of Medical Laboratory
“….when I graduate I could get 2 certificates; diploma from Aptech and Bachelor degree in IT from AL-Nasser University..”
Hassan Mohammad, Bachelor of IT
“ Al-Nasser University has gained a great reputation in the way the university teaches ...and its tuition fees that is suitable for students.”
Faddel ALi Alja’la, Bachelor of Health & Society
“ What we learn in class, we apply it at the university laboratories ..”
Bothayna Al-howl, Bachelor of Pharmacology
“ .. English is the language of the era and the language of the 21st century.”
Nada Abdulqawi, Bachelor of English Language
“ I contributed in many activities the university provides … such as establishing our journal “ Ambitions without limits.”
Jamal AL-Mosili, Bachelor of English Language
